Privacy Policy

We recognise the need to treat any customer data in an appropriate and lawful manner, and only collect and process the data on the basis of contract, and legitimate interests.

We collect data about you for the purpose of fulfilling our duties of any contract made by us when receiving an order placed by you, the customer.

We may also, with your consent, collect your data for the purpose of providing you with marketing, promotional, or competition information.

For the purpose of completing our obligations in processing your order, we will need to collect some personal information from you. Personal Information are any identifiable details supplied to us that mean we can identify you either directly, or indirectly. This can be anything from an order number to specific information, such as your address details, or telephone number.

Details of when data is collected are listed below:

• When placing an order on the Long Tall Sally website, or mobile application
• When setting up an account on either the Long Tall Sally site, or mobile application Subscribing to our newsletter, marketing campaigns, or other promotions
• When entering any prize draws, or competitions
• Filling in any forms on any of our sites, mobile application, or in store
• Communicating with our social media pages, in the form of comments, or uploads of photographs, or use of campaign hashtags
• Communicating with us via email, telephone, or by writing to us

Data that may be captured about you could include, but is not limited to the following:

• Name
• Full Address including Postcode
• Email
• Telephone Numbers
• Date of Birth
• Password
• Payment Details

We may also record technical information about the device/provider details used to access our sites, including your IP address, location, and operating system details. Further details regarding online tracking of your use of our sites can be found in our Cookie Policy.

If you are placing an order with us, we will require payment details unless you pay with a payment service provider such as Amazon, or PayPal. Any payment information provided will be captured securely by the third party provider.

Any required information is indicated by an asterisk. You do not have to provide this information to us, but this will mean we will be unable to process your request, and fulfil our obligations to you under the contract of sale.

Long Tall Sally only use the personal information provided by you for the following:

• For us to handle your orders, deliver your goods, and to process any payments and refunds, including the sharing of your data to any third-parties involved in the processes of your order, and delivery being completed
• To provide updates for orders placed, including any changes regarding parcel delivery
• To contact you in regards to any communication sent to us
• Keeping your contact details up to date
• Management of your online account
• To detect and prevent possible fraud, or abuse on our sites
• To send you details of marketing campaigns, news about our company, competitions, or promotions that may interest you, providing we have received your consent to do so
• To personalise your experience across our platforms, i.e. providing targeted suggestions for you online based on your previous use of our website
• When processing any competition, or prize draw entry (If any other purposes for processing your data are required, these will be detailed in any Terms and Conditions supplied in association with the competition at entry)
• Online ads
  • We use online advertising to keep you aware of what we’re up to and to help you find our products. We may target banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.
• Email engagement
  • When we send you marketing, service or order-related emails we will use a combination of pixels and cookies so we can be sure you have received them and also personalise your future experiences across our platforms.
• SMS & WhatsApp communications
  • We may send you marketing communications via SMS or Whatsapp using pixels and cookies to send you promotions or products that may interest you, and to personalise your experience.

SMS data will not be shared or sold to third parties. Including:

• Opt-In consent data
• Mobile numbers
• Personnel information data

Long Tall Sally is a brand owned by AK Retail Holdings Ltd whose registered office is at Newcombe House, Bakewell Road, Peterborough, PE2 6XU, registered in England and Wales under company number 05150258, operating our sites under the trading names of Long Tall Sally, and are referred to in this policy as ‘we’, ‘our’, and ‘us’.

We are the data controller of any information provided to us via our websites, mobile phone applications, stores, or social media pages. We are registered with the Information Commissioners Office in the UK with reference number ZA792245.

Any changes we make to our privacy policy in the future will be posted on this page. This policy was last updated September 2020.

If you have any concerns or questions about our privacy policy, or how we use your personal information, please contact us.

We will not disclose information about our customers to third parties except where it is a necessary part of providing a service to you - e.g. arranging for a product to be sent to you. These may include, but are not limited to:

• Payment gateways
• Delivery fulfilment companies
• Technology hosts, such as servers and email distributors
• Business partners

Any information disclosed to us that is shared with any of our third-parties affiliations, or business partners will be limited to only the data needed to carry out instructions to complete your orders, or delivery of your goods.

Our sites may also contain links to the websites of our affiliates, business partners, their networks, and advertisers. If you follow a link to these websites they have their own privacy policies, which may differ from that of ours. Please check the details of these policies before you provide any details to third parties directly.

The third party payment gateway, collect your payment card details in order to complete your purchase made through our site(s), mobile applications and at the kiosk in store. If you chose a credit option for your payment, your order details will be sent to a third party provider. They will require further information to perform a credit check before any credit is agreed. Details of the provider we use, Klarna, are below:

Klarna Bank AB (publ) is authorised and regulated by the Swedish Financial Supervisory Authority. Deemed authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details of the Temporary Permissions Regime, which allows EEA-based firms to operate in the UK for a limited period while seeking full authorisation, are available on the Financial Conduct Authority’s website. Klarna Bank AB offers both regulated and unregulated products. Klarna's Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA.

Klarna require certain information about you and the order to enable them to assess whether you qualify for their credit products. We need to transfer to Klarna account details such as your name, address, email address, phone number, and payment history, as well as your order details, including payment method, shipping details, and what you ordered. If you do not select Klarna as your payment method, no personal information will be sent. The further use of this data will be governed by Klarna's Privacy Policy

If you give your consent for marketing communications, or sign up to receive our newsletter, we will keep you informed by email or other electronic means, such as SMS, WhatsApp or notifications.

We will not share any of the personal information you provide to us, to any third party without your permission, unless otherwise stated in this privacy policy, for the purpose of completing your order.

You can withdraw your consent at any time, and ask us not to continue processing your personal information.

To opt-out of any communications from us, or data processing you can:

• Unsubscribe by following the link provided on communications you receive
• By choosing not to opt-in for marketing communications when processing any order
• By contacting our customer services, who will need to confirm your identity to process your request

Any requests made to unsubscribe from our communications will be processed as soon as possible, but may take a few days.

Across all our sites we use security measures to ensure your personal information is protected. Your data is also protected during any online transmission using Secure Sockets Layers (SSL) encryption software.

We also have the appropriate security measures in all our physical locations to protect against the loss, misuse, or alteration of information that we have collected about you from any of our platforms.

We use cookies on our websites. A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your computer will store an identifying cookie which will save you time each time you re-visit Long Tall Sally, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. For further information regarding the cookies used on our websites, please see our Cookie Policy.

We will not transfer personal data we have collected from you to any third party data processors located in countries outside of the European Economic Area ('EEA').

Some of our third party contractors who are provided with your details as otherwise stated in this Privacy Policy, may transfer data outside of the European Economic Area ('EEA'). Where this occurs we will try to ensure that they comply with the Data Protection Act 1998 in respect of any such transfers. Please be aware that such countries which are outside of EEA may not have the same level of data protection as the United Kingdom, however our collection, storage and use of your personal data will continue to be governed by this Privacy Policy.

Any personal information given by you to us is stored securely within our databases, for the purposes of us providing you with an account facility with Long Tall Sally Ltd. Your information will be retained for the duration of your account remaining open. You can at any time, request we stop processing your data, and request we delete information we hold, in accordance with your rights.

However, any data that must be retained for legal purposes cannot be deleted but will be anonymised, and retained for only the period specified legally as requirement. After this time, any remaining data will be deleted.

For further information about how long we hold your data, you can view our Data Retention Policy.

You can, at any time, contact us in relation to the personal information we hold about you.

You have a right to ask us to do any of the following in relation to your personal information:

• Update the personal information we hold about you
• Have any inaccurate information corrected Restrict the processing of your personal information for any other purposes other than processing your order
• Object to any use that constitutes profiling, or automatic decisions made by us on your behalf A copy of the personal information we hold about you
• Have a copy of your data transferred to be provided to another company, either to you, or directly to the company you wish to transfer the data to

If you wish to update, or verify the details you have submitted to Long Tall Sally, or request a copy of your details that we hold, you may do so by logging into your account, contacting us via our Contact Form , or writing to us at the address given below:

Newcombe House,
Bakewell Road,
Peterborough,
PE2 6XU,
United Kingdom

Our security procedures mean that we may request proof of identity before we reveal any information. This proof of identity could take the form of any personal data provided to us upon registration of your account. We would suggest that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information.

If you have any concerns regarding how we handle and process your details, you can contact the Information Commissioners Office (ICO) on 0303 123 1113, or via their website reporting facility.